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"The Best Cupcakes in the World!" Vanity Fair Magazine

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Founded in 2003, the company is headed by award-winning cake designer and author Peggy Porschen and her husband Bryn Morrow. Leading her talented team of pastry chefs and sugar-craft artists, Peggy is passionate about creating edible works of art for special occasions including weddings, christenings, baby showers, birthday parties and corporate events. 

Since 2010, the Peggy Porschen Parlour in London's Belgravia has been offering visitors the chance to step through its beautiful fairytale pastel pink doors into a world of freshly baked delights. Every day from 8am to 8pm guests can indulge in a mouth watering range of ready-to-eat cakes, cookies and drinks, browse a selection of edible treats and gifts, and also peruse Peggy's own range of professional baking equipment.

The Academy opened in January 2011, and is where like-minded bakers can come and learn Peggy's tried and tested tips and secrets, or complete one of Peggy's respected Diploma Courses. The Academy caters for all abilities, from complete beginners to advanced students.